MWCB - Dennis Rodman x McDonalds

MWCB - Dennis Rodman x McDonalds

In 1996 - just a few months before the Chicago Bulls would win their first title after Jordan's comeback, McDonalds aired this commercial featuring Dennis Rodman and a set of special color-changing cups. And if Rodman is known for anything else than his reckless playstyle, it's his hairstyles. So, if you combine the idea of color-changing cups and Rodman's crazy hairstyles, you get what you see in this commercial - special cups with images of Dennis Rodman with hair that changes color when filled with an ice-cold beverage.

The first cups featured a Dennis Rodman with blond hair that changes either to green, blue or pink. McDonalds distributed 20.000 Rodman cups as a promotion during a Bulls game at the United Center in 1996. The demand for the cups was very high, so a wider distribution through McDonalds ensued a few months after the first promotion.

Dennis Rodman McDonalds Cups Promotion

Some time after the first commercial, another set of cups with different color switches was released and there also was a special cup for the 1997 championship. Full sets can sometimes be found online for purchase and these surely are a must-have for Bulls fans.

We really miss promotional goodies like these cups today, not only for players and sports, but also for movies etc.


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