MWCB - Shaq x Reebok 1993

MWCB - Shaq x Reebok 1993

This commercial is probably without a doubt the most star-studded Reebok ad in the history of the brand. It includes cameos by Bill Russell, Wilt Chamberlain, Kareem Abdul-Jabbar and Bill Walton. While ‘The Diesel’ tries to impress the legends of the game in his first signature shoe – the OG Shaq Attaq Pump – this clip is for all eternity.
1992: From the Human Highlight Film to Dee Brown, who recently won the NBA dunk contest by performing the longest Reebok Pump commercial of all-time, Reebok was becoming known as a home for the league’s best dunkers.


So when Nike wasn’t willing to give a rookie Shaq his own shoe, Reebok offered the future rookie of the year a deal he couldn’t refuse and then called on some of the best centers of all-time to introduce Shaq as the next great one during the 1993 Super Bowl.
Shaq took charge of a lot of things when it came to his partnership with Reebok. In fact, he even directed all commercial by himself.


We all know he continued breaking backboards on a regular for several years.
So destroying the rim? Check. Just don’t ask Shaq to take a free throw – even if it’s in a parallel universe.

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